![]() ![]() ![]() ![]() The year-over-year growth in expenses is driven primarily by investments in technical and product talent, infrastructure, and consumer hardware-related costs. Facebook expects 2021 total expenses to be in the range of $70-73 billion, unchanged from their prior outlook.Net income grew 101% to $10.394 billion, from $5.178 billion a year prior. Q2 2021 revenue of $29.07 billion is an increase of 56% year-over-year.Facebook Average Revenue Per User (ARPU) for previous quarters:.This represents an increase of 43 percent year-over-year. Facebook Worldwide Average Revenue Per User (ARPU) is $10.12 for Q2 2021.Facebook average price per ad increased by 47 percent and the number of ads increased by 6 percent year-over-year during Q2 2021.Facebook Ad Revenues for Q2: $28,580 (in millions) up 56 percent year-over-year which was $18,321.Q2 2021 (as stated above): 3.51 billion.Family Monthly Active People (MAP) for previous quarters :.Facebook further defines MAP or monthly active person (MAP) as a registered and logged-in user of Facebook, Instagram, Messenger, and/or WhatsApp (collectively, our “Family” of products) who visited at least one of these Family products through a mobile device application or using a web or mobile browser in the last 30 days as of the date of measurement. Digging deeper: MAP includes registered and logged-in users of Facebook, Instagram, Messenger and/or WhatsApp.See note below that explains Family metrics in more detail. Family Monthly Active People (MAP) was 3.51 billion as of June 30, 2021, an increase of 12percent year-over-year.Q2 2021 (as stated above): 2.76 billion.Family Daily Active People (DAP) for previous quarters :.Digging deeper: Facebook defines a daily active person (DAP) as a registered and logged-in user of Facebook, Instagram, Messenger, and/or WhatsApp (collectively, the Facebook “Family” of products) who visited at least one of these Family products through a mobile device application or using a web or mobile browser on a given day. ![]() Family DAP means someone has logged into Facebook, Instagram, Messenger, and/or WhatsApp. Family Daily Active People (DAP) was 2.76 billion, an increase of 12 percent year-over-year for June 2021.Not including Instagram, WhatsApp or other properties other than Facebook. This is an 7 percent increase in Facebook DAUs year-over-year. 1.91 billion people on average log onto Facebook daily and are considered daily active users (Facebook DAU) for June 2021.This is a 7 percent increase in Facebook MAUs year-over-year. Worldwide, there are over 2.90 billion monthly active users (MAUs) as of June 30, 2021.This is a 12 percent increase in Facebook MAPs year-over-year. There are over 3.51 billion people actively using Facebook, Instagram, WhatsApp or Messenger each month and according to Facebook are considered Family Monthly Active People (MAP).People use Facebook to stay connected with friends and family, to discover what’s going on in the world, and to share and express what matters to them.”Ĭore Datapoints Review & Updated Jbased upon Facebook’s official investor relations information. What is the mission of Facebook: “Founded in 2004, Facebook’s mission is to give people the power to build community and bring the world closer together.How many employees does Facebook currently have: 60,654 as of March 31, 2021, an increase of 26% year-over-year.“I’m excited to see our major initiatives around creators and community, commerce, and building the next computing platform coming together to start to bring the vision of the metaverse to life.”Ĭore Facebook Vitals as reported in Q2 2021 Earning Report – updated by Facebook on July 28, 2021. “We had a strong quarter as we continue to help businesses grow and people stay connected,” said Mark Zuckerberg, Facebook founder and CEO. We will continue to keep you posted as soon as the information is updated directly from Facebook. The information below includes the most current information provided directly by Facebook in their reports to Wall Street. The Second Quarter 2021 Results were shared by Facebook on July 28, 2021. The following statistics highlight key relevant Facebook facts and can ultimately help you to navigate it better, increasing your return on investment (ROI) and leading to greater marketing success. As marketers, we routinely hear customer/prospect insights about their views of all social media channels which require us to make well-informed, digitally-driven decisions in ways to communicate with our audience. Facebook represents a continually evolving marketing platform and communication channel especially given the recent news coverage and insights. ![]()
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